Amazon release emotional Christmas advert

Amazon have just released their 2020 Christmas advert, and it’s a real tear-jerker. But who plays the incredible ballerina? Meet Taïs Vinolo.

With the UK being plunged back into a month-long lockdown, Christmas is the last thing on anyone’s mind. All the usual festivities like gift shopping, ice skating and market visiting are completely non-existent, and festive spirits are low.

Nevertheless, December 25th is fast approaching, and whilst Christmas is going to be very different for everyone this year, there’s one thing that’s stayed the same – the Christmas adverts are coming.

Amazon are amongst one of the first to release their Christmas advert, and as expected from every 2020 advert, it tells a heartwarming fictional Covid-19 story.

Meet dancer Taïs Vinolo, the star of the 2020 Amazon advert.

Screenshot 2020 11 03 at 15.48.59French dancer Taïs Vinolo in Amazon’s 2020 Christmas Advert

Amazon release their 2020 Christmas advert

Amazon just became the third big brand to release their 2020 Christmas advert, just beaten by Argos and TK Maxx.

The emotional advert follows the story of an aspiring ballerina who is left devastated after her dancing school is closed, and then her winter show is cancelled due to Covid-19.

Her family then organise her a special outdoor show where she performs in the snow for all of her neighbours, bringing a tear-jerking end to such a relatable story.

It’s titled “the show must go on”, and if you haven’t seen the advert yet, you can watch it below.

Who plays the ballerina?

The main star of the advert is a French ballet dancer called Taïs Vinolo.

Taïs was born in France, but is now based in Los Angeles and New York City where she attends the Jacqueline Kennedy Onassis (JKO) School.

Growing up in the French countryside as a young black girl, she struggled to identify with any other ballet dancers.

As reported by Campaign, Taïs said: “When I was growing up in the French countryside, there were no young black girls studying ballet with hair like mine or even on TV, meaning I had no-one to identify myself with.”

Speaking about her role in the Amazon advert, she said:

“Being on this shoot helped so much with this, enabling me to own who I really am, who I want to be and what I represent. I am so proud to have been part of this project, since the message of it means a lot to me and even more so in this very difficult time that the world is going through.”

Quite a different style of holiday campaign here for @Amazon from UK agency @LuckyGenerals. Gone are the singing boxes in favour of an emotionally rich tale of dreams kept alive under lockdown. French-born but US-based ballerina @TaisVinolo stars.

— Simon Tesler (@adbrandsnet) November 2, 2020

Follow Taïs Vinolo on Instagram

You can follow Taïs on Instagram @tais_french_ballerina, where she often posts photos and videos of her ballet.

The post Amazon release emotional Christmas advert appeared first on HITC.

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