Despite the world going through a lot of changes this past year, everybody is still looking forward to Christmas.
Ryan Cayabyab and Reese Lansangan (below) sets the holiday mood with an original song called ‘It’s Gonna Be a Happy Day,” playing at the Ayala Malls.
With Filipinos going to malls as part of their holiday celebrations, Ayala Malls wants to give reminders that everyday can be a happy day, hence, the chain’s holiday theme of “the gift of happy.”
The theme encourages people to practice gratitude and to look at the bright side of the holidays in spite of the current situations.
Bea Zobel Jr., Sofia Zobel Elizalde and Paloma Urquijo the team behind the annual Designers Holiday Bazaar which promotes local products and designers.
With different activities lined up, one central project would be the song “It’s Gonna be a Happy Day,” with music and lyrics by Ryan Cayabyab and interpreted by Reese Lansangan. It will be played at the malls to give people much needed happy energy.
“We wanted to come up with a tune that perfectly captures happiness and how we can all choose to look at the bright side, and be happy in spite of our circumstances,” explained Mr. C in a pre-recorded message during the launch of the malls’ holiday season.
“This is a bouncy feel good song about choosing every day to be a happy day. It employs a joyful energetic vibe that is very infectious.
“You cannot help but bob your head, clap your hands, and kick up your heels and dance. It is a joyous tune that can be performed as a song to celebrate actually any season.”
“When I was recording this song, I really had a big smile on my face because that’s really what the song is about — like it’s gonna be a happy day and I’m claiming it,” added Lansangan. “I would love for people to feel like they’re just ready to face whatever problems, like anything that comes their way.”
The singer’s Christmas wish would be that Filipinos would all feel peace, safety and security.
It is a way to welcome back mall customers as well, and remind them to see the good in every day.
The song will also be interpreted by folk band Ben&Ben, with a performance by the students of Steps Dance Studio. The arts have played a big role in the Ayala Malls since their beginnings, and continuing this tradition is very much needed and helpful to both mallgoers and rising artists.
“My father [Jaime Zobel] always felt it was very important to have the arts very strong in the malls and to be able to give the public free shows, and it’s become something that we do every year,” shared Sofia Zobel Elizalde, founder and managing director of Steps.
“So this year because we can’t really bring live artists and artists are actually struggling all over the world, we are going to actually make a short dance film out of the song and I’m very, very excited. It’s going to be vibrant, it’s going to be fun.”
Ayala Malls sparked the holiday spirit with the Christmas tree lighting ceremony in October.
The malls began the holiday season in October with a traditional Christmas Tree lighting event.
The annual Designers Holiday Bazaar — which supports local designers, and gives 20 percent of the sales to the Ayala Foundation for APEC Scholarships and Steps Scholarship Foundation — will push through both online and in the malls. The Beatriz and Sofia Zobel-curated bazaar starting on November 18 will feature 30 local designers with products like woven apparel, handmade accessories, home decor, and other local goods.
Some of the participating retailers include Alegre By Techie Hagedorn, Chocoloco, Chrysara Nest, El Chupapi Rolled Munchies, Feanne, Gifts and Graces Fair Trade Foundation, Jewelmer, and more.
The malls also partnered with the Philippine Fashion Coalition for a trunk show, which will feature the latest collections of Filipino designers. Participating designers include Rhett Eala, Tweetie de Leon-Gonzalez, Randy Ortiz, Jun Escario, and many others. Its aim is to bring back the joy of the offline shopping experience, and to fundraise for the Philippine Fashion Coalition’s projects.
From December 18 to 20, the malls partnered with the Department of Tourism for a food truck with the Kulinarya Pampanga Chefs. Classic Noche Buena favorites will be driven down from Pampanga to Laguna as part of the ‘Kain Na! Food and Travel Festival.’ There will be creative local dishes, food demos, and sampling. This initiative will also help the livelihood of local food and farm tourism stakeholders.
Virtual activities and services will also be highlighted to ensure customer safety and convenience. Celebrations with Ana — the online personal shopping service — offers customers an easy way to mount intimate gatherings. Starting November, they can choose from a variety of party themes and packages from suggested merchants. Similarly, customers can purchase items through livestreaming via shop.pasyal.com.ph.
The Fresh Drops activity is definitely the place for updates and dibs on the hottest items and the coolest brands. It is a social media program that rewards customers with first access to newly released products, in which they will have to leave a comment for a chance to win guaranteed reserved slots for the products they want.
Finally, Ayala Malls is hosting a series of lifestyle webinars about gift-finding and party preparations. Featuring different merchants and topics, the lineup includes: Jewelry: Pearls and Diamonds on November 28; All About the Watch on December 5; and Christmas Cooking on December 19.