Disney has announced the international launch of its 2020 Christmas campaign ‘From Our Family To Yours’, with the release of a brand-new animated short, which tells the touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
From Our Family To Yours will also make its Disney+ debut on Friday, 13 November in Australia andNew Zealand. The animated short forms part of a rich multi-platform campaign, which aims to celebrate family traditions and experiences that connect generations and make lifelong memories by weaving in a little Disney magic.
The heart-warming storyline of From Our Family To Yours was inspired by the themes of traditions, family togetherness and nostalgia. Starting in 1940, it introduces to audiences two new characters – a grandmother, Lola, and her granddaughter – alongside a very familiar friend – Mickey Mouse, in toy form – gifted to Lola as a young child by her father.
With each passing year, Lola’s Mickey plush reminds her of her childhood and the short evolves into a present day, showing the connection she has to her granddaughter, which ultimately goes on to inspire Lola’s granddaughter to throw a festive surprise for her on Christmas morning.
The animated short was created by Disney,in partnership with Flux Animation Studios in New Zealand, and is accompanied by the emotive vocals of UK artist, Griff,who performs the title track ‘Love Is A Compass’.
Kylie Watson-Wheeler, Senior Vice President & Managing Director of The Walt Disney Company Australia and New Zealand said:
“We are delighted to share our beautiful Christmas campaign “From our Family to Yours” and are proud to partner with Make-A-Wish here in Australia and New Zealand.
“The story of Lola and her family is certainly heart-warming and we hope it inspires people to create meaningful memories with their families this Christmas – something that has never been more relevant than in 2020,”
‘From Our Family To Yours’ also celebrates Disney’s long-standing relationship with Make-A-Wish®in Australia and New Zealand, supporting the charity’s mission to grant life-changing wishes for children with critical illnesses.
As part of the campaign, Disney fans will be able to purchase a limited-edition vintage Mickey Mouse plush toy as featured in the short, online from ShopDisney.com.au, with 25 per cent of the total price of each Mickey purchased donated to Make-A-Wish® in Australia and New Zealand.
The Vintage Mickey plush toy also features a stitched ear, as a nod to the plush featured in the short. Lola’s favourite toy gets broken and then mended by her granddaughter, showing that the traditions and spirit of Christmas has passed through each generation.
Sally Bateman, CEO of Make-A-Wish Australia said:
“We are incredibly grateful to Disney, for their ongoing support and help in bringing much needed hope and happiness to wish kids and their families. With more than 800 wish kids counting on us right now, this vital support will help us give the brightest of days to families in their time of need.”
As part of the international component, fans can also head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1USD to Make-A-Wish® (up to $100,000 USD globally).
‘From Our Family To Yours’ is also supported across the network of The Walt Disney CompanyAustralia and New Zealand with key retail partners both in-store and online and live event sponsorships coming together to bring Christmas stories and characters to life through innovative products and experiences.