Harvey Nichols Sparkles with Private Brand Christmas Collection

HN Xmas range 3

Harvey Nichols new chic, fun, and a little risqué private brand package designs created by Smith &+ Village were something naughty under the Christmas tree for Harvey Nichols. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash under the most demanding fashionistas’ trees. The team’s work on the iconic department store’s private brand foodie range means it echoes the brand’s fashion and lifestyle credentials, with products that are inspirational, outstandingly relevant and drop-dead desirable.

The ‘fearlessly stylish collection of gifts you can eat’ features a sophisticated color palette that moves beyond the traditional, appealing to tastemakers and fashion mavens. Playful and striking takes on HN monogram are inspired by fashion brand behavior on social, traveling afresh in each iteration. Witty wordplay compels people to share the joke both online and IRL.

“Harvey Nichols Hampers 2020 benefitted from a number of newly designed ranges”, said Shirley Aubrey, Food Development Manager, Harvey Nichols. “Highlights included Naughty Nibbles Savoury Snacks, the Saucy range and the gorgeous chocolate bars. The new ranges performed extremely well online, with several of them selling out, and we were delighted to see that they also captured the imagination of the UK press who featured them in their Christmas roundups.”

Richard Village, Strategy Director of Smith &+ Village, said: “This year, with restrictions curbing the usual in-store Christmas shopping frenzy, it became more important than ever to elevate the online experience. Strong visual cues are key in order to stand out in our maddeningly overloaded visual world. When working with prestige brands, it’s about keeping very strong roots in their heritage but bringing them up to date and evolving to constantly engage with their tribe.”

HN Xmas range 1 HN Xmas range 5 HN Xmas range 2 HN Xmas range 4 HN Xmas range 6 HN Xmas range 7
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