Miracle Brings Christmas Cocktails to The Liquor Store


Ok, sure, it’s still a little early to be busting out the Christmas and holiday events, but we could all use a drink these days. I mean, it’s not even Thanksgiving yet! But something I think we can all get behind in this rollercoaster of a year is more cocktails. And the ones soon to be on tap at retro diner The Liquor Store just so happen to be of the Christmas variety.

Starting on Black Friday, November 27th, the Miracle pop-up bar will be setting up shop at The Liquor Store. Miracle is a New York-based global pop-up concept that “partners with bars and restaurants around the world to offer masterfully crafted Christmas cocktails in cheery holiday-themed settings.” Indeed, diners have been warned to expect over-the-top Christmas themed décor all around the restaurant, with contributions from local Memphis artist Lindsay Julian (founder of She. Builds. Things.)

Miracle’s cocktail offerings will be served alongside the restaurant’s regular menu, and The Liquor Store will have expanded hours to accommodate guests seeking some Christmas Spirit(s). A few specialty drinks include the Fruitcake Flip (brandy, rum, amaretto, fruitcake, cherry bitters, whole egg), Bad Santa (mulled red wine, port, orange liqueur, Christmas spices), and Christmas Carol Barrel (tequila, coffee liqueur, dry curaçao, spiced chocolate). Cocktails are priced between $6 and $15 and are served in kitschy glassware. A few rounds of these, and you’re sure to have visions of sugar-plum fairies dancing in your head, too.

There are a few changes to Miracle’s usual format, with COVID-19 in mind. All cocktails will be available in a to-go format, while dine-in reservations are restricted to one hour and parties of six or fewer. Wednesday nights, however, offer a quick in-and-out experience; if guests are uncomfortable dining in, they can reserve a 15-minute time slot to take photos alongside the Christmas decorations and pick up their orders (with a minimum spend of $40). Holiday themed Cocktail Kingdom custom glassware will also be available for purchase, with a chunk of proceeds heading towards the James Beard Foundation’s Open for Good campaign, which helps independent bars and restaurants affected by the pandemic.

The Liquor Store is also adding expanded hours through dinner service Wednesday-Saturday nights, to give diners more of a chance to check out the restaurant’s holiday makeover.

Miracle at The Liquor Store (2655 Broad Ave.) runs from November 27th-January 2nd.

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