THIS Morning fans were left fuming today after the show did a Christmas segment on £240 Advent Calendars.
Viewers were unimpressed that the festive feature was airing in September – and outraged by the hefty price tags.
This Morning shocked fans with a Christmas segment in September
While the hosts posed in front of a decorated Christmas tree, festive music blasted out as the segment kicked off.
Many of the calendars cost over £100, with the most expensive £240 and others £199.
However, Sarah insisted that they were all great value for money as you could end up with over £1000 worth of goods.
The advent calendars came with hefty price tags
Angry fans flocked to social media to slam the premature festivities – as well as the out-of-touch costs.
One wrote: “This is where I clock out. I ain’t sticking around for something that isn’t supposed to come for another three months.”
Another seethed: “Nice to see affordable advent calendars on this morning !!! Who can afford these with the economy the way that it is.”
A third snapped: “Seriously @thismorning – advent calendars costing £150+ Not really appropriate in current climate”.
Viewers called the costly segment ‘inappropriate’
One more agreed: “@ThisMorning Do you know your viewers ? Ridiculously priced calendars.”
One viewer wrote: “Xmas in September should be illegal, its 3 f**king months away man!”
Another moaned: “Beginning to look like Christmas? Yeah, sure – nothing screams christmas like September, leaves still on trees. Get a grip on yourselves.”
Anyone else finding this very inappropriate when people are losing their livelihoods !!!! #ThisMorning
— Just Jo (@JustjojoB) September 30, 2020
— Trevor Campbell (@TrevCampbell) September 30, 2020
— Tanya ~Tc ~ (@tctantan) September 30, 2020
We are only in September and they’re already talking about Advent Calendars.. I’m not mentally ready for Christmas talk yet I’m still in March/April #ThisMorning
— AmyMarieBaileyꕥ (@AmyMarieBailey) September 30, 2020
Another section where they think we all as rich as them!#ThisMorning
— Holly (@HollyOaks007) September 30, 2020
Who, sat at home during a pandemic, can afford £240 for a sodding advent calendar. Get out of here #ThisMorning
— Stephanie D (@Stepharrnee) September 30, 2020
Beginning to look like Christmas? Yeah, sure – nothing screams christmas like September, leaves still on trees. Get a grip on yourselves #ThisMorning
— Lady J (@PixelPixxi) September 30, 2020
Nice to see affordable advent calendars on this morning !!! Who can afford these with the economy the way that it is #ThisMorning
— tracy (@tracy56824512) September 30, 2020
— Becca Head (@8eccah1976) September 30, 2020
This Morning isn’t the first show this year to include a Christmas segment.
Earlier this month, Good Morning Britain faced similar backlash when the presenters discussed Christmas.
Last week, it came under fire again for playing festive music.