TV ad: David Jones: The Home of Christmas for 182 Years


David Jones is waving goodbye to 2020 and warmly welcoming the festive season with ‘The Home of Christmas for 182 years’, a nostalgic Christmas campaign, jointly created by The Monkeys and Maud, part of Accenture Interactive, inviting all Australians to celebrate 182 Christmases with the iconic department store. Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight. The campaign invites the country to partake on a whistle-stop tour throughout the years – from 1838 to the present day – from the inside of one of its famous Christmas displays. Shot by acclaimed director John Hillcoat of Collider, the campaign film is supported with in-store activations, visual merchandising and the unveiling of this year’s Christmas Windows at David Jones Elizabeth Street.

Category: Retail services
Client: David Jones
Agency: The Monkeys / Maud
Chief Creative Officer: Ant Keogh
Creative Director: Barbara Humphries
Creative Director: Brianna Ho
Creative team: Scott Zuliani
Creative team: Connor Beaver
Art Director: Ricky New
Producer: Katie Wellbelove
Director: John Hillcoat
Executive Producer: olivia hantken
Chief Executive Officer: Mark Green
Other credits: General Manager, Marketing: Georgia Hack Senior Brand Manager: Shadiya Nusrat Marketing: Sohani Forscutt PR Manager: Prue Webb Fashion Consultant: Jillian Davison Agency Chief Design Officer: David Park Chief Strategy Officer: Fabio Buresti Senior Planner: Joe Harris National Head of Production: Romanca Mundrea Head of Content Management: Jaimee Kerr Content Director: Vicky Mockler Content Manager: Jessie Roper ATL Media Strategy and Buy: UM Digital Media Strategy & Buy: David Jones Production Managing Director: Rachael Ford-Davies Music Composition & Sound Design: Barking Owl Offline Editor: Kirk Baxtor at Exile VFX / Post Production: Fin Design + Effects Executive Visual Effects Producer: Alastair Stephen VFX Supervisors: Justin Bromley & Stuart White Producer: Isabelle Howarth Sound Mix: Sonar Casting Director: Stevie Ray CGA

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